MONTHLY NEWSLETTER OF THE MOTOR DEALERS' ASSOCIATION OF ALBERTA
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Parts and Accessories Management Training
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Online October 14 - November 29
On-Site (in Edmonton) October 22 - 24
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Keys to Communication for Receptionists
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Western Canadian Dealer Summit
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Fairmont Banff Springs Hotel
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Western Canadian Dealer Summit: Pre-Event Special Video
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Join Gerald Wood, Mathew "Growdy" Growden, and Jay Radke as they explore what to expect at the upcoming Western Canadian Dealer Summit (WCDS), happening November 14-17 at the Banff Springs Hotel.
Top 10 Reasons You Can’t Miss the Western Canadian Dealer Summit (WCDS):
1. Network with hundreds of dealers and industry partners – around 400 attendees to grow your business connections.
2. Hear presentations from CADA, Pinterest, and SiriusXM on the latest industry trends.
3. Dive into essential topics like Fintech, Fixed Ops, and Customer Experience.
4. Gala Keynote Speaker: John Montgomery from The Amazing Race Canada.
5. Hear from fellow dealers on their secrets to success along with a panel of peers on OEM relationships.
6. Get expert advice on Dealer Valuations from DSMA.
7. An exciting mystery speaker that will have everyone talking for weeks!
8. Discover cutting-edge innovations shaping the automotive industry.
9. Enjoy a memorable Gala Night filled with food, fun, and networking.
10. Take in the luxury and beauty of the Banff Springs Hotel.
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The special Summit rate at the Banff Springs expires on October 14. Register soon to secure this discounted rate.
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Exciting New WCDS Speakers
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We are delighted to share that Christos Nikitopoulos, Kathleen Prendiville and Hailey Taskey will be joining the Western Canadian Dealer Summit (WCDS) as speakers.
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Christos Nikitopoulos is the General Manager for Business Development in Canada at The Trade Desk where he works with marketers and agencies to drive better customer outcomes and reach new audiences through a data-driven toolkit.
Prior to joining The Trade Desk, Christos was head of Agency for Google Canada, and before that he led the Revenue Planning and Strategy team for Rogers Media, and the Olympic Media Consortium’s Programming and Revenue Strategy for the record setting Vancouver 2010 and London 2012 Games.
Christos also spent over a decade at CBC working on some of Canada's biggest sporting events including Hockey Night in Canada, the FIFA World Cup, the CFL Grey Cup, F1, and much more.
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General Manager for Business Development at The Trade Desk
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For over ten years, Kathleen Prendiville has been a driving force at Google, consulting with Fortune 500 companies to supercharge their advertising strategies using the power of AI. However, the tragic loss of her sister two years ago sparked a profound shift. Turning pain into purpose,Kathleen now empowers organizations and C-level executives to prioritize mental health in the workplace. She provides practical strategies that bridge the gap between well-being and business goals, demonstrating how thriving teams translate to thriving companies. Kathleen's impact is undeniable – leaving audiences inspired and businesses transformed.
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Hailey is a seasoned insurance professional with nearly 20 years of experience specializing in tailored solutions for automotive, RV, heavy truck, and power sports dealerships. She’s known for her deep understanding of dealership operations and risk management, working with small and large clients to navigate insurance coverage, compliance, and claims management.
As Council Chair of the Pitcher & Doyle program, Hailey advocates for clients nationally, leading initiatives and collaborating with industry stakeholders to drive best practices. Committed to ongoing education, she empowers clients with knowledge to make informed decisions and is passionate about mentoring aspiring professionals.
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Senior Advisor, Partner at Lloyd Sadd
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Gear Up for the Western Canadian Dealer Summit!
Dealer Principals and General Managers, please join us in beautiful Banff, Alberta, for engaging speakers, plentiful networking opportunities, and invaluable learning experiences. Best of all, stay current with the latest best practices for your dealership. Register today for this year’s Western Canadian Dealer Summit.
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The MDA is saddened to announce the passing of Emile Daviduk on Tuesday, October 1, 2024.
Emile was a member of the Motor Dealers’ Association of Alberta and Edmonton Motor Dealers’ Association, having owned a Chrysler dealership in Spruce Grove.
Our thoughts and prayers are with the Daviduk family during this difficult time.
For more details, please visit the online obituary.
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AMVIC Inspection Q1 Report
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54 new sale and leasing licensee inspections were completed in Q1.
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Provincial Sales Information
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An update on provincial sales around Canada.
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Elevated risk of re-vinned vehicles for dealerships
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Dealerships across Canada are experiencing a rise in claims related to purchases of re-vinned vehicles. With the increased presence and recent success of recovering stolen items at ports by authorities, organized crime may increasingly shift towards re-vinning these vehicles locally rather than exporting internationally. This process involves swapping a stolen vehicle's VIN with a counterfeit one to hide its true identity, making it easier to sell to unsuspecting buyers.
Preventative measures you can take
Following are some steps you can take to help prevent the purchase or trade in of a re-vinned vehicle:
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- Conduct a detailed review of the vehicle's history using resources like CARFAX and Registration History. Look for inconsistencies in the vehicle registration. For example, a 2019 model first registered in 2022, or U.S. service records after Canadian registration, may need further investigation.
- Verify the length of ownership by the seller. Be cautious if the seller has owned the vehicle for only a short time before attempting to sell or trade it in.
- Perform a thorough physical inspection before purchasing, checking for signs of tampering with the federal sticker or VIN. Ensure secondary VINs match the primary VIN.
- Be wary of sellers pushing for a quick cash sale or offering prices that seem unusually low.
- If you suspect a vehicle is re-vinned, avoid finalizing the deal and contact your local police.
- Additionally, we’re also seeing an increase in the number of claims related to the purchase of vehicles from dealerships using fraudulent cheques and bank drafts. Ensure safe transactions by diligently verifying these payments with the issuing banks.
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To learn more about Federated, visit www.federated.ca or if you’re a Federated customer, you can contact your Commercial Insurance Specialist with any questions.
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Part 4
2024 Season Finale - Next-Gen Marketing
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PBS Systems Head Office,
4041 - 128th Ave SE, Calgary
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Joining us for a packed day of collaboration:
· Brian Sencich from TikTok: Dive into the world of TikTok advertising with one of the platform's leading experts. Brian will share insider tips on how to create engaging content that drives dealership traffic and conversions.
· Mathew Growden (ex-Googler): Joining us remotely, Mathew brings a wealth of experience from his time at Google. He'll offer a deep dive into innovative marketing strategies and the future of digital marketing in the automotive space.
· Ian Cruikshank from Leadbox: A pioneer in automotive lead generation, Ian will guide you through the latest tools and techniques to maximize your dealership's lead potential.
· HR Marketing Professional (TBD): Learn from an employee recruiting and dealership culture marketing expert who will share cutting-edge strategies to attract top talent to your dealership, ensuring your team is equipped to drive success.
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Please join us in welcoming the following new associate member:
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Work phone: +1 469-334-4277
8840 Cypress Waters Blvd., Suite 250, Coppell, Texas 75421 Canada
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Keys to Communication for Receptionists
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Online - 9:00 AM - 4:00 PM
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Your frontline team are the people your customers see and talk to first.
They are the face and voice of your organization. In order to be successful, you need every customer to be very satisfied and happy.
This one-day workshop will teach your staff to become more efficient and able to maintain professionalism, even on the toughest days. Whether participants are veterans or new hires, this one-day workshop will deliver valuable information in an interactive, fun learning environment. Learning together for the day will help build a support network for advice and establish a sounding board.
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Parts and Accessories Management Training
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Online October 14 - November 29
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On-Site (in Edmonton) October 22 - 24
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In this course, students focus on improving profitability and effectiveness in the operation of a parts department through a comprehensive parts operations review. Students are provided the tools better to manage the daily operations of a parts department and contribute to overall dealership performance.
This hybrid course begins with an online component followed by an in-person component in Edmonton.
Course Content
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- A primer on after-sales service
- Principles of Parts Management
- Human Resource Management
- Canadian Parts Operations Financial Analysis
- Advanced Inventory Management
- Dealer Management System Reports
- Parts Performance Monitoring
- Facility, Equipment, and Organization
- Marketing and Merchandising
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Win big this fall with the Federated Insurance Fall Contest!
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The Federated Insurance Fall Contest is open from October 1 – 25, 2024, and there are six cash prizes of $2,500 to be awarded. The contest is open to all MDA members, and entries will be collected via a secure online form. Entrants will also have the chance to earn extra entries by following Federated on LinkedIn, reading a blog post, and watching a video
Federated Insurance is giving away $2,500 in cash to SIX lucky association members this fall to help your business grow!
Federated Insurance has been providing business insurance for over 100 years in Canada and is proud to offer a solution that is simple, comprehensive, affordable, and tailored to the needs of your business.
What would you do with a little extra cash for your business?
Enter the Federated Insurance Fall Contest and you just might find out!
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Effective Communication Strategies
for Service Advisors
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Online - 9:00 AM - 4:00 PM
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Communication is the cornerstone of success in both personal and professional spheres. This 1-day online seminar aims to equip participants with essential skills and knowledge to navigate the complex landscape of interpersonal interactions that can be applied both in and out of the workplace.
What You'll Learn
Through participation in instructor-led group discussions and activities participants will:
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- Understand the intricacies of the communication process, exploring how information flows between parties.
- Explore seven critical components that contribute to clear and impactful communication.
- Identify and appreciate the characteristics that define professionalism, fostering a culture of respect and credibility.
- Explore the art of active listening, a fundamental skill for building strong connections and understanding others on a deeper level.
- Develop strategies for providing constructive feedback and receiving information with an open mind.
- Develop techniques to handle challenging communication situations with others, turning negative experiences into opportunities for resolution.
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We hope you enjoyed this edition of the MDA’s Monthly E-Newsletter.
We appreciate your comments, concerns or feedback.
Sign up online to subscribe to MDA Communications.
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