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MDA April UnWorkshops – “Analytics & Attribution Masterclass”
Industry professionals agree that the marketing landscape in retail automotive has changed. In 2019 it’s more crucial than ever to allocate budget toward the medium(s) that are generating the best quality results. The best dealers are laser-focused on Google Analytics insights, advanced customer communications, and correlating budgets to marketing efforts. Auto dealers and manufactures heavily invest in online advertising, yet few track engagements and conversions through the sales process. The MDA, the UnWorkshop facilitators, and the guest speakers believe that dealers in our market area (Alberta), will give themselves a […]
MDA Receptionist Training – “Keys to Communication”
Receptionists have to take it all in stride and do the job day after day. This one day workshop will help them become more efficient and stay in control, even on the toughest days. We will discuss, role play and demonstrate the following: • Develop telephone professionalism and communication skills • Review telephone etiquette and basic telephone skills • Practice effective voice techniques • Create first impressions on the telephone and in person • Active listening to hear the real message • Give and receive feedback/information • Acquire assertiveness vs. […]
MDA New Hire Sales Training
HERE ARE SOME QUESTIONS TO CONSIDER ASKING YOUR MANAGEMENT TEAM: ♦Are your customers asking for price, payments or trade value before they are committed to buy? ♦Who do you believe is controlling the agenda & presentation, your sales person or their customer? ♦Are your sales associates actually asking for the sale? Who taught them how and when to close? ♦Have our sales people become order takers today or are they asking your customer to buy the vehicle? ♦Are your sales consultants skipping valuable sales steps that build trust & gross […]
MDA/SAIT Automotive Management – “Leadership Skills”
The SAIT Automotive Management Certificate Program is offered in partnership with Motor Dealers’ Association of Alberta. These tailor designed courses will provide you with practical skills that you can use in your day-to-day operations. Participants can complete 12 courses to earn a SAIT “Applied Management Certificate”. Courses can be taken in any order but must be completed in 5 years. The next course, “Leadership Skills” is scheduled for June 11 & 12, 2019 at SAIT in Calgary. Course information is as follows: Leadership is the art of motivating and inspiring […]
2018 MDA Dealer of Excellence Awards
Motor Dealers’ Association of Alberta (MDA) Announces the 2018 Alberta Dealer of Excellence Winners: Edmonton’s Bruce Kirkland and Grande Prairie’s Charles Longmate The MDA extends congratulations from dealers across the province to our 2018 Alberta Dealer of Excellence award winners, Bruce Kirkland, Lexus of Edmonton in Edmonton, and Charles Longmate, Windsor Ford in Grande Prairie. Their automotive career paths were completely different—Longmate was born into the business and started out washing cars while Kirkland had management experience but no automotive background before being hired as the dealership’s general manager. What […]
AUTO CAREER START – #DRIVEYOURFUTURE
Check out all the incredible jobs posted through AutoCareerStart.com! If you haven’t already, you should really consider the retail automotive sector! #DriveYourFuture
CADA 360 HR Automation
CADA taps DealerPILOT’s HR solutions as the base for CADA 360 HR Automation – an integrated HR tool exclusively for association member dealers. The Canadian Automobile Dealers Association recently announced the launch of CADA 360 HR Automation. This new integrated HR program will help dealers onboard employees, monitor compliance and health and safety activities, and manage routine HR activities, more simply and easily than ever before. “CADA 360 HR Automation takes many manual processes and activities, and automates them in an organized and integrated online program,” explained John White, President […]
Finally, a Practical Way to Grow Your Dealership!
We’re excited to be working with Michael Cirillo (The Dealer Playbook) & Jay Radke to bring Alberta dealers these POWERFUL problem-solving sessions. https://youtu.be/ZhWjeBFGRMk
MNP Report: Alberta’s New Car & Truck Dealers Put Wheels Under Our Economy
Click here to read report.