March, 2025 

Exciting news for MDA members! We’re launching the Inside Track, a brand-new series of free webinars designed to help dealerships stay ahead in a rapidly evolving industry. The first of which will take place on Wednesday, April 16 more information below. 

Essential Strategies to Future-Proof your Dealership - Webinar - April 16

Presented by:

As we navigate through an increasingly turbulent time in the Canadian auto industry, it’s never been more important for dealers to stay ahead of the curve. Join us for a webinar where you'll learn how to future-proof your business in today’s uncertain environment.

The webinar will be presented by Scott Wilson, Regional Account Manager at LGM Financial Services, a seasoned automotive professional with 25 years of experience across key leadership roles. In the session, Scott will cover three essential strategies and actionable steps to drive long-term, sustainable growth and profitability.

CADA Summit, Toronto Canada

The goals of CADA Summit have always been the same: gather Canada’s car dealers, invite leading experts, analysts and opinion leaders to share their perspectives so that dealers can make more informed decisions for their businesses.

This year’s sold-out CADA Summit, held February 12 at the Metro Toronto Convention Centre, checked all those boxes. “The feedback from attendees has been overwhelmingly positive,” said Tim Reuss, CADA’s President and CEO. “The event’s timing couldn’t have been better, with so many issues confronting our industry. This is exactly why CADA and our partners invest the time creating CADA Summit.”

Calgary 
International 
Auto
and Truck Show
Calgary
March 13-16, 2025

CADA - March Madness Webinar
Online
March 19, 2025

Keys to Communication - Receptionist Training
Online
April 8, 2025

Since 2007, the MDA Education Foundation has awarded $807,000 in scholarships.

Apply Online

Do you know someone who would excel in a career at a motor dealership but may not have the funds for post-secondary education? MDA Education Foundation Scholarships can help!

Our purpose is to encourage Albertans to pursue careers at our MDA member dealerships. We raise funds to provide scholarships that help individuals defray the cost of post-secondary education and recognize their achievements.

Eligible Programs Include:

* at any apprenticeship-accredited education institution in Alberta

The deadline to apply is March 31, 2025

MDA President Gerald Wood recently met with AMVIC and identified several simple fixes to dealer compliance goals. 

An update on provincial sales around Canada.

The provincial sales numbers for January 2025 have been posted at the link below.

In 2024, we witnessed groundbreaking shifts that redefined how dealerships connect with customers and drive success—from AI-powered automation to next-gen digital marketing strategies. It was a year of learning, adapting, and staying ahead in a rapidly evolving landscape.

Now, it’s time to push forward.

Join us on April 24, 2025, for the next session of our UnWorkshop series, hosted at PBS Systems HQ in Calgary. This immersive, hands-on event will deliver the latest insights and strategies to future-proof your dealership’s marketing and operations.

Get ready for a full day of expert-led discussions, tactical deep dives, and industry networking—all designed to give you an edge in 2025 and beyond.

With deep Canadian roots, Federated Insurance is proud to partner with businesses like yours. We understand that navigating the claims process is a critical part of safeguarding your business, so that you know how to prepare and what to expect in the event of an unexpected loss. Reliable claims service isn’t just important—it’s the key to getting a business back up and running faster. This is why we’re committed to more than just protecting our customers’ businesses, but also to supporting their recovery and growth through unparalleled claims service.

What makes Federated Insurance claims service unique: 

As a 100% Canadian-owned insurer, Federated Insurance is here to support you and your business. To learn more, visitwww.federated.ca or if you’re a Federated customer, you can contact your Commercial Insurance Specialist with any questions. 

 *Based on Federated claims customer survey results from Feb 1 to Jul 31, 2024.

Please join us in welcoming the following new associate member:

Phone: +1 (262) 366-4344
1360 S. Moorland Road, Brookfield, WI.  53005 Canada

Virtual Training

The Importance of Good Communication

Your frontline team are the people your customers see and talk to first. They are the face and voice of your organization. In order to be successful you need every customer to be very satisfied and happy.

Some days you don’t have time to get it all done; or done as well as you would like. Some days you can’t find any staff. Some days the customers are not so friendly, the phones never stop and your computer isn’t computing.

Please join us in welcoming the following new member:

Phone: +1 (780) 875-8355
1904 50 Ave, Lloydminster, AB T9V 2W7 Canada

Virtual Training

The Importance of Good Communication

Communication is the cornerstone of success in both personal and professional spheres. This 1-day seminar, "Effective Communication Strategies" aims to equip participants with essential skills and knowledge to navigate the complex landscape of interpersonal interactions that can be applied both in and out of the workplace. The session encompasses a range of topics, ensuring a comprehensive exploration of the key facets of effective communication and will lead to enhanced collaboration, improved relationships, and overall productivity and fulfillment in our work and personal lives.

Sandra Conrad from Dealer Pilot - addresses the increased risks in Health and Safety with an engaging March Madness webinar!

March often comes with an increase in Health & Safety challenges, join us to discuss why March requires some extra attention to the health and safety of your team.

We will be discussing best practices for maintaining a safe dealership environment, high risk areas to focus on and insights on employee well-being, including topics to review with your team and key behaviours and indicators to monitor.

PLEASE NOTE: Webinar is only available in English as the speaker who is the subject matter expert is not bilingual.

English:

Date and time: Wednesday, March 19, 2025 from 1:00 pm to 2:00 pm EST

After you register, you will receive a confirmation email with information about attending the webinar. Links to several pre-recorded sessions will be shared after the live webinar. These recordings can be used for employee training purposes.

We look forward to seeing you there!

For all upcoming webinars, check out the UPCOMING WEBINARS section in CADA 360 News, emailed the first Tuesday of every month.

If you have questions, please contact the CADA 360 Team by email: cada360@cada.ca

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