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2025 unWorkshop - Part 2

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Training

      Part 2

When

April 24, 2025
Location

PBS Financial Systems Inc

4041 - 128 Avenue SE, Calgary, AB.  


The Evolution Continues: UnWorkshop 2025 - PART 2 

In 2024, we witnessed groundbreaking shifts that redefined how dealerships connect with customers and drive success—from AI-powered automation to next-gen digital marketing strategies. It was a year of learning, adapting, and staying ahead in a rapidly evolving landscape.

Now, it’s time to push forward.

Join us on April 24, 2025, for the next session of our UnWorkshop series, hosted at PBS Systems HQ in Calgary. This immersive, hands-on event will deliver the latest insights and strategies to future-proof your dealership’s marketing and operations.

  • Live Hosts: Jay Radke (TierSix.io) Mathew Growden (the one that got away from Google) & Darren Shaw (WhiteSpark)
  • Key Focus Areas: Local SEO, AI-driven marketing, and the evolving digital landscape
  • Interactive Sessions & Real-World Case Studies

Get ready for a full day of expert-led discussions, tactical deep dives, and industry networking—all designed to give you an edge in 2025 and beyond.

Featured Sessions & Speakers:

Generative AI for Content Creation – Jason Patel & Lucas Jones, Co-Founders of Open Forge A.I.  Learn how AI-driven content can transform your marketing, enhance engagement, and streamline operations.

Local SEO & Visibility – Darren Shaw, Founder of WhiteSpark
Discover how to dominate local search and ensure your dealership stands out in your market.

The Evolution of Search Customer Journey on Search Engines – Mathew Growden (ex-Google). Stay ahead of the ever-changing search landscape and understand what it means for your digital strategy.   THINK AUTO DATA REVIEW and Deep DIVE

Marketing Budget Alignment with Strategy – Jay Radke Tier Six
Learn how to optimize your marketing spend to maximize impact and drive measurable results.

This is not another conference—this is a roll-up-your-sleeves, tactical session designed for action. Space is limited, and this will sell out.

Reserve Your Spot Today

Be part of the journey as we shape the future of dealership advertising and operations in 2025. This is more than an event—it’s an opportunity to transform how your dealership approaches the digital era.

We look forward to seeing you on April 24th at PBS Systems HQ for an inspiring day of growth, learning, and innovation!

Reserve Your Spot Today

Be part of the journey as we shape the future of dealership advertising and operations in 2025. This is more than an event—it’s an opportunity to transform how your dealership approaches the digital era.

We look forward to seeing you on February 26th at PBS Systems HQ for an inspiring day of growth, learning, and innovation!

  • Dealer Members:  $249 per attendee.
  • Associate Members:  $399 per attendee.
  • The deadline for registrations is one week prior to the course date (April 17, 2025.)
  • NOTE:  No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.