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2024 unWorkshop - Part 4 2024 Season Finale - Next-Gen Marketing

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Training

      Part 4
2024 Season Finale - Next-Gen Marketing

When

Wednesday, October 16, 2024

9:00 AM - 3:30 PM

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Location

PBS Systems Head Office,
4041 - 128th Ave SE, Calgary 

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2024 unWorkshop - Part 4 2024 Season Finale - Next-Gen Marketing

The MDA unWorkshops are designed to be collaborative learning sessions where dealership marketing and leadership teams identify hands-on, ready-to-implement strategies for business growth.


The landscape of automotive marketing is rapidly evolving, and it's time to take your dealership to the next level. Join us for our live in-person course and unlock the full potential of innovative digital strategies tailored specifically for the automotive industry.

Together, let's shape the future of automotive operations!

Are you ready to harness cutting-edge digital marketing strategies to drive unprecedented growth for your dealership? Mark your calendars and get ready to revolutionize the way you approach your business!

Our upcoming sessions promise an immersive exploration into the latest marketing trends, designed to elevate your dealership's success. Led by industry experts, this live course will equip you with practical insights and actionable strategies that you can implement immediately.

Joining us for a packed day of collaboration:

·         Brian Sencich from TikTok: Dive into the world of TikTok advertising with one of the platform's leading experts. Brian will share insider tips on how to create engaging content that drives dealership traffic and conversions.

·         Mathew Growden (ex-Googler): Joining us remotely, Mathew brings a wealth of experience from his time at Google. He'll offer a deep dive into innovative marketing strategies and the future of digital marketing in the automotive space.

·         Ian Cruikshank from Leadbox: A pioneer in automotive lead generation, Ian will guide you through the latest tools and techniques to maximize your dealership's lead potential.

·         HR Marketing Professional (TBD): Learn from an employee recruiting and dealership culture marketing expert who will share cutting-edge strategies to attract top talent to your dealership, ensuring your team is equipped to drive success.


Why This Course is a Must-Attend Event:

A look at the topics we will cover:

·         Beta Program Access for Marketing w/ Mathew Growden
Unlock the potential of emerging marketing tools and platforms by gaining early access to beta programs. Learn how to leverage these innovative tools to stay ahead of the competition and craft campaigns that resonate with today’s digital-savvy consumers.

·         Employee New Hire Marketing w/ TBD
Attract top talent to your dealership with innovative marketing strategies. We'll explore how to craft compelling campaigns that highlight your dealership’s unique culture and opportunities, ensuring you bring in the best candidates for your team.

·         TikTok Advertising for Dealers w/ Brian Sencich
Tap into the power of TikTok, the fastest-growing social media platform. Learn how to create compelling content that drives dealership traffic and conversions. We’ll cover everything from ad creation to targeting, ensuring your dealership captures the attention of this highly engaged audience.

·         Case Study - Modern Marketing Mix of a “Large Metro” Based Dealership w/ Ian Cruikshank
An inside look at a top-performing Honda dealership will help all participants uncover how dealerships of all sizes can implement an innovative marketing mix.

This course is essential for any automotive dealer looking to enhance their digital marketing strategies and drive results in today’s competitive marketplace.

Secure Your Spot Today! Space is limited, and demand is high. Don’t miss this exclusive opportunity to join forces with fellow industry professionals, collaborate on cutting-edge strategies, and position your dealership for success in the rapidly changing digital landscape.

Secure Your Spot Today!

Space is limited, and demand is high. Don't miss this exclusive opportunity to collaborate with fellow industry professionals, explore cutting-edge strategies, and position your dealership for success in 2024 and beyond.

  • Dealer Members:  $249 for first attendee and $225 for subsequent registrations.
  • Associate Members:  $399 per attendee.
  • Deadline for registrations is one week prior to the course date (October 9, 2024.)
  • NOTE:  No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.

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