The MDA UnWorkshops are designed to be a collaborative learning session where dealership marketing and leadership teams identify hands-on, ready-to-implement strategies for business growth.

Our morning guest speaker Darren Shaw, from Whitespark.ca is an UnWorkshop expert, attendee favorite and only repeat speaker of our 2022 schedule, so far.  Darren has deep roots in enterprise level marketing and found his calling in all things that factor in on search engine rankings and local search results. Lets explore these factors together and figure all those efforts your dealership can benefit from.  We are definitely going under the hood on the "Local Search Rankings Factors" annual report that Darren Shaw has been leading for almost a decade.

Our afternoon guest Speaker is known as the "Google Whisperer", Colleen Harris will help all attendees navigate the changes that all dealerships must embrace. Google informed the marketing community that "READY OR NOT" Google Analytics will no longer be available on July 1, 2023.  But don't panic...send your team to learn how to transition to GA4.  Join Colleen Harris's live, interactive Master Class to learn actionable tactics and proven steps that will empower you to make the transition to GA4 a smooth (and successful!) one. Our moderator and Colleen will make sure that you and your team leave with a checklist of what you need to do today to prepare for your organization’s analytics transition.

Bonus session includes: An UnWorkshop favorite  - roundtable marketing challenges and solutions session, an MDA exclusive Alpha/BETA program preview and a product showcase of ADVERTIZE a tool for in-house graphic creation.

In typical UnWorkshop style, you'll leave with a deeper knowledge and ideas that you can implement immediately at your store.

Date:          June 15, 2022
Time:         9am to 3pm
Location:  Canyon Meadows Golf and Country Club
12501 - 14 Street SW, Calgary 

Click here to register!