Are you tired of the revolving sales door at your dealership? Are you frustrated with sale people who skip the steps and shortcut? Do you battle with the thought of hiring experienced versus non experienced sales people? Are you tired of the continuous training cycle?


Instructor:  Drew Gillan

Drew founded Auto Sales Force Training (ASFT) in 2015 after retiring from a 25 year career in Automotive Management. Auto Sales Force Training is dedicated to quality, personalized training for all levels of automotive sales staff.

With an expert understanding of the local, Alberta market, and a strong digital focus, ASFT continues to improve dealership experience and maximize sales for businesses across Alberta.

Consumers generally have less time to spend at automotive dealerships. They also are much more informed today as they have so many tools at their disposal to do research on your product before they actually set foot into your dealership. Dealerships need to expect more from their salespeople in today's challenging market. Are your salespeople doing their job the right way? Are they short cutting steps? Are your people truly trained? You truly don't have to re-invent the wheel to get more out of your people.  Auto Sales Force Training uses a "back to the basics" approach to train salespeople.

Learn more about Drew Gillan:

The Motor Dealers Association of Alberta is offering in partnership with Auto Sales Force Training, (ASFT) Sales Training Courses to new hires or salespeople with little or no experience. Two courses per month will be conducted in both Edmonton and Calgary & are 3 days in length.


“Drew, thank you so much!  I feel I learned so much.  I’m excited to put what I’ve learned into action”.

“Extremely informative and eye opening.  To learn from someone with so much experience is such a huge privilege.  I look forward to applying what I’ve learned”.

Cost:  $688 + GST per person

Maximum: 14 attendees

NOTE: First 100 participants will receive a $200 grant from the MDA Education Foundation upon completion of the course.

Click here to register for April.