The MDA office has recently been receiving calls from dealers inquiring about dealer plate use. In July, 2011 the laws were changed, however not all police are aware of these changes. Please keep this bulletin in your files should an incident occur.
Effective July 11, 2011 amendments were made to the regulations pertaining to the use of dealer plates. The changes are as follows:
1) Section 74(3) was repealed therefore, a motor vehicle dealer can rent or lend a dealer plate to a prospective purchaser.
2) Section 75 was amended as follows:
a) Clause 75(C) was repealed. The clause had read that no person shall attach
a license plate issued under a dealer's certificate of registration to a vehicle if the vehicle is not for the time being in the custody and control of the holder of the dealer's certificate of registration or an employee or agent of the holder for the purposes of testing or servicing.
b) The new 75(C1) will now read - - No person shall attach a license plate issued under a dealer's certificate of registration to a vehicle if the vehicle is not for the time being in the custody or control of a purchaser or prospective purchaser of the vehicle.
3) Section 75(2) will be repealed and substituted with the following:
For the purposes of subsection (1) (b), "used in the promotion of sales by the
holder of the dealer's certificate or agent" includes personal use of the vehicle by:
a) The holder of the dealer's certificate of registration,
b) The holder's employee or agent, and
c) A family member of the holder or the holder's employee.
These changes to section 75(1) will allow that the purchaser or prospective purchaser can drive the vehicle with the dealer's plate displayed on the vehicle without the dealer or employee being present.
Clause (b), which allows personal use for promotional purposes has been expanded to allow use by dealer's or employee's family members.
After many years of consultation with the Alberta Ministry of Transportation, the MDA would like to publicly thank the Honorable Luke Ouellette for these regulation changes.
These changes better reflect how business is conducted in Alberta in respect to the use of dealer plates.