Associate Member Benefits
Listing on the MDA Associate Membership Directory / MDA Website: www.mdaalberta.com. We encourage all our Members to give their business to Associate Members as a priority over non-members because they have invested in the industry by helping to support the MDA’s lobbying, government relations and advocacy efforts.
Associate Membership within the Association is considered an endorsement by the Board and the Dealer- Body. The onus is on you to go out and promote your services of course, but many dealers prefer to deal with Associate Members over non-members, as they have been vetted, references checked and approved by the Board of Directors. I get numerous calls each month from dealers asking: “Is company X an Associate Member?” or “Do we have any Associate Members who provide X service?”
Access to the MDA Membership Roster (this gives you contact information for all member dealerships (350 dealers - over 94% market penetration) and associate members. Contact information includes names of Dealer Principals and General Managers, phone, fax, physical address, website and e-mail information for all Members. This is obviously a great asset for marketing, communications, etc.
This Membership roster is available as an Excel spreadsheet which can be easily utilized for mail merges, broadcast emails, faxes, etc.
Eligibility for staff to participate in MDA Training Programs (ie: Automotive Management Certification Program through the SAIT School of Business, Keys to Communication Receptionist Training, Social Media / Digital Marketing and other pertinent courses).
You are able to use the MDA Logo and “Associate Member in Good Standing” in your advertising and marketing to dealers.
One-time complimentary distribution of an email advertising piece to all MDA Dealer-Members. This is a stand-alone email broadcast sent by the MDA which introduces you to the membership as a new Associate member. This can include text provided by your company. As well, a banner advertisement linking to your website or special MDA promo page may be purchased on our monthly e-newsletter for a low monthly fee.
Your company will also be listed in our monthly e-mail newsletter under the “New Members” section.
You will receive the MDA’s monthly email newsletter, and be eligible to participate as a sponsor in our annual MDA Conventions.
Associate Member Application